It’s not who you know – but how well you know them
When you really know your customers, you not only follow what they’re doing and buying, but also understand why. This enables you to predict and influence what they will do next, satisfy their needs, and strengthen not only your relationship with them but also their loyalty to you. All it takes is customer intelligence.
There are 7 milestones on your journey to achieving customer intelligence. Achieve them all, and you can expect to enhance customer retention and Lifetime Customer Value, reduce marketing costs and reveal lucrative new business opportunities.