Case Studies

Improving the Customer View across the Retail Sector

The Challenge

  • Customer reference and transactional data spread across numerous legacy systems, spanning six organisational brands.
  • Requirement to create a Single Customer View (SCV) from approximately 20 source systems into a suitable data model located on an MPP data warehouse platform.
  • High profile data breaches have resulted in complex security and data protection requirements.
  • Contractual obligations to existing cloud solution provider required a faster-than-planned delivery.
  • Incumbent IT providers operating waterfall delivery methods.

The Solution

  • Agile delivery team, scaled to parallelise development streams.
  • Off-the-shelf retail data model deployed into Netezza. Staging of data from disparate source systems using Agile AGB Automate toolset, reducing development and test times.
  • Load processes operating at 15-minute frequencies, with minimal impact placed on source systems.
  • Data Migration, cleansing and uplifting of data quality from existing cloud customer database.
  • Use of Informaticas Address Doctor and Experian to standardise name and addresses across a base of 78 million customers.
  • At rest encryption of all sensitive data entities.


  • Introduction of Agile Methodology and proprietary AGB Automate tool to support rapid delivery, enabling time critical re-platforming on-premises from the cloud.
  • Operational single view of customer developed with unique design pattern to place maximum matching and de-duping demand onto Netezza infrastructure.
  • Technology - Informatica PowerCenter & Data Quality v9.6.1, Address Doctor, Experian, IBM Netezza, AGB Automate, Adobe Campaign Management